Smart D2 Playrooms has changed the name, logo and website to Project Playroom
New York. January 2022: Smart D2 Playrooms, a partnership between Smart Playrooms and D2 Interieurs has announced that they are changing the name of the playroom brand to Project Playroom. Project Playroom, a pioneer in educational, modern and well designed playroom products believes the change in name elevates the focus on the DIY consumers who want the look of a designer playroom but have a do it yourself attitude and budget. The rebrand includes a new name, logo and website.
“When we launched the playroom brand over a year ago we learned a lot about where we want to be in the next five to ten years. The new name, logo and website allows us to go in the direction that we envision for the company, which is focusing on the DIY customer. We are starting in the playroom, but eventually will be expanding into other furniture, accessoires, and decor categories such as dorm rooms and other kids rooms and more.” - explains Denise and Karri, co-founders of Project Playroom.
Right to Left: Karri Bowen-Poole, founder of Smart Playrooms, and Denise Davies, founder of D2 Interieurs co-founded Project Playroom. Denise and Karri still maintain their parent businesses while simultaneously running their wildly successful Project Playroom business.
Project Playroom will continue to sell and design products that both parents and kids love.
Room designed by Smart Playrooms with Project Playroom Foam Pit and Foam Cubes, also includes a Project Playroom climbing rope, holds and wall mural. Photo courtesy of Smart Playrooms.
The new name and look of the logo will enable the brand to evolve and grow into the company looking towards the future. Currently Project Playroom sells the most in demand physical play products and some playroom decor as well. Denise and Karri are launching new products in the Spring of 2022 and will continue to add select playroom products every season. Currently they are working on an exclusive collection of swings, playroom storage and additional playroom decor.
Project Playroom is also celebrating its first year anniversary of launching the online retail store which has been a silver lining to Covid. What better way to celebrate a first year anniversary than to move to a new domain www.projectplayroom.com with new social media handles and a new logo.
The new name makes it clear that the brand is for the DIY folks at home who want an educational and modern playspace without having to hire a playroom designer.
More from Denise and Karri…
“We know that our products and approach are unique and needed in the marketplace. We provide parents an alternative to digital toys and screens. We also know how to create spaces that engage kids,” says Bowen-Poole.
“We took this opportunity to rethink not just our name, but our entire brand. We are in a unique and desirable place with our playroom products. We are so proud to be ahead of the curve in a highly competitive industry, and our new brand identity as Project Playroom will now illustrate just how far our company has come.” adds Davies.